Nehoiden Black Bears
Hockey culture. Resilience. Belonging on the ice and beyond. Born from the world of Shattered Ice — built for the communities that live it.
A pack, not a team.
The Black Bears didn't start in a boardroom. They started in a locker room — in the spaces between the noise where teammates check on each other.
What began as a fictional program in the world of Shattered Ice grew into something real: a brand for the kids who show up, the parents in the stands, the coaches who notice. A way to wear the mission.
The same heart. A different shape.
The Black Bears are the team Jamie skates for. They're the family that holds the film together — and now, the identity that carries its message past the screen.
Every drop supports the mission.
Proceeds from Black Bears merch fund social impact screenings, awareness programs, and youth mental health partnerships.
